Privacy Policy



IntentBase (dba DemandMatrix) is committed to protecting your privacy. This Statement of Privacy applies to the DemandMatrix website and governs data collection and usage. By using the DemandMatrix website, you consent to the data practices described in this statement.


DemandMatrix will only collect your personal information (such as your email, address or phone number) if you provide it voluntarily. The information collected through this website is used by DemandMatrix to understand the usage of our service, to improve the user experience, for marketing, and to contact the customer to resolve questions and/or concerns.


DemandMatrix reserves the right to share your information when required by subpoena, court order, applicable law, government statute, regulation or other legal process. Additionally, we may share your information when we have a good faith belief that the disclosure is necessary to prevent or respond to fraud, defend our websites or Services against attacks, or protect our property and security, or our customers and users.


We reserve the right to disclose personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our site.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use Google Analytics and other software in order to understand the usage of our service and improve the user experience. This applies to both pages where you are signed in to our service and pages where you are not signed in. We do not share any PII information with google analytics. All of our activity falls within the bounds of the Google Analytics Terms of Service.

For more information on how google analytics collects and processes data, please visit ‘How Google uses data when you use our partners‘. You may opt out of Google Analytics by visiting the Google Analytics opt-out page.


DemandMatrix  is not directed to children under 13. If you learn that a minor child has provided us with personal information without your consent, please contact us.