Privacy Policy


IntentBase LLC (dba DemandMatrix) collects and processes your personal information in accordance with this privacy policy. This policy provides you with information regarding our obligations and your rights in compliance with the General Data Protection Regulation (GDPR).  By using the DemandMatrix website, you consent to the data practices described in this statement.

Information That We Collect From You

Information that you provide to us directly might include personal information such as your name, email address, telephone number and other personal details.

We may also collect non personal information that may identify you such as location, IP address, browser type, operating system and other details about the device you are using.

How We Use Your Personal Data

We use your personal data to provide our services or products to you.  Where you have consented we may also use your information to send you promotional offers and marketing.  You are free to withdraw this consent at any time.We respect your privacy at all times. Your information will never be disclosed or shared with others without your consent, unless required to do so by law or where we believe disclosure is necessary to prevent or respond to fraud, defend our websites or Services against attacks, or protect our property and security, or our customers and users.

Sharing or Disclosing Your Personal Data

Whilst we will never disclose or share your data with others without your consent, we use third party processors to provide our services; these companies will process or store your information on our behalf.

We use the following third parties that may process your personal information:

– We use Google for hosting, storage, email services, and analytics.  For more information about Google, please read their privacy policy at

– We use Hubspot for customer relations management and marketing automation.  For more information about Hubspot, please read their privacy policy at

– We use Mouseflow to provide session heatmaps.  For more information about Mouseflow, please read their privacy policy

– We use Heap Analytics to provide analytical services.  For more information about Heap Analytics please read their privacy policy at

We ensure all processors acting on our behalf act in accordance with this privacy notice.

Your Rights

Under GDPR you have the right to access personal information that IntentBase LLC processes about you.

You can request from us information about –

– The personal data we hold about you

– The categories of personal data concerned

– The purposes of the processing

– Details to whom your personal data has/will be disclosed

– How long we retain your personal data

– If we did not collect the data directly from you, information about the source

You may also request from us the following-

– That we update any incomplete or inaccurate data about you

– Request that we delete your personal data in accordance with GDPR

You may request we action your rights by contacting us at IntentBase LLC, 68 Willows Road, Menlo Park, CA- 94025, USA.  Or by emailing us at

To ensure your data is protected, if we receive a request from you to exercise your rights, we will ask you to verify your identity before acting on the request.

International Transfers

Your personal data may be processed outside the EU by us or the third parties we use.  Your personal data may be processed in the USA by our processors. We also have an office in Kharadi India, where personnel may access data from.  At no times is the data stored in India; it remains on the USA servers at all times.

Where data transfers take place, we will ensure the same high standard of protection for your personal data at all times.

Security & Safeguarding Measures

All personal data collected is transferred and stored securely, using industry standard encryption protocols, and approved transfer mechanisms.  Please note however, that we cannot guarantee that the measures we maintain will guarantee the security of the information.

Our team is trained on the importance of Privacy and Data Protection and will adhere to our internal policies.

How Long We Retain Your Data

IntentBase LLC only retains personal information for as long as is necessary.  For further details on our data retention periods please contact us.

Where you have consented to us to use your details for direct marketing, we will keep this data until you notify us or otherwise withdraw your consent.


We do not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through our Services.  If you learn that a minor child has provided us with personal information without your consent, please contact us.

Links to Other Web Sites

Our services may contain links to other websites not controlled or operated by
IntentBase LLC.   These links do not imply that we endorse these third party sites. We recommend reviewing those sites directly for information on their privacy policies.


A ‘cookie’ is a small text file sent from a website and stored on the user’s computer by the user’s web browser. Upon visiting a site that uses cookies, a cookie is downloaded onto your computer or mobile device.  The next time you visit that site, your device will remember useful information such as preferences, visited pages or logging in options.

Cookies are widely used to add functionality to websites, or to ensure they work more efficiently. Our site relies on cookies to optimize the user experience and ensure the sites services function properly.

We use web analytical software including Google Analytics in order to understand the usage of our service and improve the user experience. This applies to both pages where you are signed in to our service and pages where you are not signed in. We do not share any personal information with these analytics tools. All of our activity falls within the bounds of the Google Analytics Terms of Service.

For more information on how Google Analytics collects and processes data, please visit ‘How Google uses data when you use our partners‘. You may opt out of Google Analytics by visiting the Google Analytics opt-out page.

We may use third party marketing cookies to help deliver ads relevant to your interests.  These include:

Facebook – You can learn more about Facebook cookies and how you can control them at

Google/Youtube – You can learn more about Google cookies and how you can control them at

Hubspot – You can learn more about Hubspot cookies and how you can control them at

Most web browsers allow some control to restrict or block cookies through the browser settings, however if you disable cookies you may find this affects your ability to use certain parts of our website or services. For more information about cookies please visit